Why direct the business?
20th century enterprise management lays structures over the business to direct the enterprise
The day to day operations of the enterprise today are directed through a variety of structures laid over the business. These structures focus on enterprise performance, which mixes the actions of performance together with the results accomplished. The main structures used to direct the enterprise are:
- Processes, which define the flow of performance across the enterprise
- Functions, which define activities performed by the enterprise
- Information systems, which provide the flow of information processing
- Work assignments and tasks, to perform ad-hoc activities
- Projects, to perform one-time enterprise endeavors
These structures are used to direct performance of the enterprise and to produce results as separate entities, such as products, services, sales, and revenue.
None of the overlaid structures directs the actual business
The actual business consists of results produced, capital available in performance solutions, and performance to utilize solutions to produce each result. None of the overlaid structures direct the utilization of capital solutions to produce results. Most enterprise direction is up to the experience and capability of the manager to make decisions and take actions without a business framework.
Structures used to direct the enterprise do not relate to other management structures
The structures used to direct the enterprise do not relate directly to the structures used to organize, plan, control, and report the enterprise. A prior article showed that certain structures are used to plan the enterprise in strategic maps and corporate plans, financial plans and budgets, information technology plans and architectures, investment and capital development plans, and operational plans. The structures used to direct the enterprise are not connected to or do not necessarily refer to the structures that plan the enterprise. Enterprise direction and management is disconnected among a wide variety of structures that can be contrived and laid over any business, such as business process, administrative function, risk management, performance management, and information system structures.
The business must be organized and planned to provide the basis for business direction
Before the business can be directed, the business is organized as results to be produced and capital solutions to be utilized in performance to produce the results in the current business structure, and the business is planned in the strategic business structure with result goals and performance expectations by time periods from the current business. Once the business is organized and planned, there is a structure for business direction. Business direction manages the utilization of specific capital in performance to produce specific results. Business direction employs the result structure to direct key-results including managers responsible for set-results, and then to direct set-results including managers responsible for lower-level end-results.

The diagram above shows business direction by managing a chain of results to produce final business results. Each result in the chain is managed by managing capital solutions that are implemented in performance domains to produce each result. Management of each result in the business provides business direction.
Business direction is effected by result managers deployed to direct each result
Each result is produced by a set of managed capital solutions. The solutions include the human capital responsible for the result and other human capital used to produce the result. One human personnel solution is the result manager deployed to produce the result. The result manager directs the utilization of other capital solutions to produce the result. The result manager for an end-result is directed by the result manager for a higher-level set-result or key-result until reaching the managed business result under the CEO.
Business direction directs capital development and support, performance, and results produced
Business direction directs results across the business to support capital in capital results, to produce revenues and meet business objectives in revenue results, and to manage capital development and value creation over time in investment results. Business direction manages performance in the utilization of a specific solution to produce a specific result to meet expectations. Business direction manages the result to produce planned volumes and create planned value to reach period goals.
The business forms natural result value-quality chains
The results produced across the business form natural value-quality chains to produce the final results of the business. The routine business is directed by managing result chains across the business to produce value-added that goes into the final results that leave the enterprise and go to the customer. The result chain is directed by a responsible manager and each result is the chain has a responsible manager. The utilization of effective solutions is managed to meet the quality determinates of each result. The quality of each result in the chain is managed to produce managed quality of the final result. Result goals are planned for each period and production of results is directed to reach goals. Each solution utilized in performance is managed by a performance manager to maintain qualified solutions that meet performance expectations.
New operational results are added to the business structure and directed to meet goals
There is a continual need for new or ad-hoc results to keep the business running smoothly and to meet emerging business needs. The manager over the result sets up a result under the management result. If the result is to be produced by an organization unit, the capital module of the unit is used. If the result requires new capital solutions, the responsible performance manager deploys solutions to be utilized. Result value, goals, and deadlines are established as needed. The performance costs and other data are captured against the result. The result is directed and managed as a part of the business to add result data to higher-level results and record the complete business.
The business structure is used for business organization, planning, direction, control, and reporting
The one business structure is used for all business management. Business processes and information systems are organized as capital solutions used to produce specific results. Functions are defined by the results under the responsibility of an organization unit. Work assignments are defined by assigned results. Projects are organized, planned, and directed through their own business structure. The business is directed result by result across the business to produce results at all levels. Business responsibilities and actual results produced against result goals are transparent across the business. Each manager knows results under his management direction and the results that are a direct responsibility.
Result-performance Management (R-pM) provides the knowledge for actual business management
Result-performance Management (R-pM) is the only source of knowledge and expertise on how to manage the actual business. Forward-looking enterprises are now using R-pM guidance to organize and manage their business to gain breakthrough advantages over competitors burdened by unsolvable 20th century management problems. Business management is explained and documented in the Business Management Toolkit. The Toolkit provides procedures for actual business management and maintains emerging 21st century management conventions, definitions, and standards. The Business Management Toolkit guide “How to Build Result Value-quality Chains” describes value chains in detail. Management consultants who base 21st century business management services on R-pM knowledge are licensed to help enterprises learn, organize, and manage the actual business. Business management knowledge and the Business Management Toolkit are available and supported today at result-performance-management.com.
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These three white paper downloads are available to R-pM Community Members at result-performance-management.com. There is no cost or obligation to join the R-pM Community. Join by entering your email address and personal password. Your email address is protected and used only for download problems, product updates, and occasional R-pM Member news and white papers.

